Contemporary issues in strategic management

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Business & Economics - Management & Leadership
Contemporary issues in strategic...

Contemporary issues in strategic management

Name: Contemporary issues in strategic management
ISBN: 9781315674827

Moutinho, Luiz

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Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.

Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.

Written by two distinguished scholars in the field, this global textbook is essential reading for

카테고리:

Business & Economics - Management & Leadership

년:

2017

판:

출판사:

Routledge

언어:

english

ISBN 10:

1315674823